No animal should suffer. That's why none of our products or ingredients are tested on animals.

Our products are 100% Vegan. None of our ingredients are of animal origin. All animal testing is banned from our supply chain.

Water is the most important ingredient in cosmetics and essential for our body. We therefore invest in the ultra-purification of our water. Our Purified Water results in cleaner products with better skin and hair compatibility.

Each day we strive to reduce our impact on the environment. Our product packaging sizes our adapted to family use to reduce the amount of plastic (100% recyclable) and transportation. All paper and cardboard packaging is FSC certified. FSC responsible forest management confirms that the forest is managed in a way that preserves biological diversity and benefits the lives of local people and workers, while maintaining economic viability. Production and offices are 80% powered with green energy.

Halal certification label provides assurance for many of our customers. It is issued by an authorized certification agency to confirm compliance with Islamic guidelines. This also ensures that harsh alcohols and GMOs are banned from our products. Furthermore it guarantees the process of hygiene, storage and product safety after application.

We believe in clean and responsible beauty. Each product we formulate is free from parabens, phthalates, mineral oils, GMOs. Our ZERO label goes a step further. These products are also free from sulfates, salt, colorants, wax, silicones and harsh alcohols.